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Company history

In 2015 we set out with a goal - to reinvent safer driving. Our vision was simple - give every car access to the latest technology that enhances safer driving and make it more enjoyable.


We’re making it easy for everybody to connect to a smarter driving experience. To get assistance whenever assistance is needed, to get timely information to prepare for changes along a journeys. To fully devote full attention to the road and other road users and to appreciate it all with the highest quality of data.


We’re doing it all over the world – In more than 60 countries, in seven languages. We’re constantly looking for ways to improve the experience – with new products, new software and continually investing in ways to provide our customers with the best experience possible.


We’re doing what we set out to do. Changing the way people from A to B safer and smart – one car at a time.

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